Spicy Lovers Rejoice! HEINZ® Turns up the Heat with Debut of New HEINZ Hot Varieties

HEINZ® debuts four fiery additions to the ever-expanding spicy sauce category with the launch of HEINZ Hot Varieties. Rolling out in major retailers nationwide and featuring unique pepper bases with varying heat levels, the HEINZ Hot Varieties include a new line-up of three Spicy Ketchup flavors and the first-ever HEINZ Hot 57 Sauce – all touting the heat fans crave with the unmistakable taste and quality that HEINZ lovers expect.

Nearly 50% of all U.S. Millennial and Gen Z condiment buyers not only regularly use spicy sauces, but also actively seek a greater variety of spicy flavor options.1 Combined with the fact that topics like #spicy and #hotsauce are generating billions of views on TikTok, it’s clear fans can’t get enough of hot and spicy sauces.