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Miami Custom Web Development | Graphic Designer | Photography | Women in Tech | STEM | Isabel Castro

Professional creative graphic and web designer living in Miami,Florida offering web, graphic, branding, and photography services. Helping business to fully brand themselves creatively.

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Featured work on

About Me

Isabel Castro Portrait

I'm a U.S. based project manager, web developer, graphic designer, photographer, and marketing strategist with years of experience helping startups and global enterprises build brands that perform. Since 2014, I've partnered with billion-dollar businesses, luxury fashion houses, and household consumer brands to deliver digital strategies that drive real, measurable growth.

I've managed and scaled eCommerce accounts generating over $3 million annually — and contributed to portfolios exceeding $9 billion. I've designed and executed email marketing campaigns that generated over $300,000 in revenue within a matter of hours, and helped established brands modernize their digital presence for long-term growth.

My services span from project management, custom website design, web development, eCommerce solutions, graphic design, photography, marketing strategy, corporate sponsorships, and public relations. I bring both creative vision and data-driven execution to every project. Whether it's a Shopify store, a brand identity, or a full-scale digital marketing campaign.

My work has been featured by Amazon, Adobe, Harvard Business Review, Shark Tank, SCOPE Art Miami, VSCO, and Livestrong. I've contributed to high-impact PR campaigns for PRADA, Yves Saint Laurent, Valentino, Givenchy, COVERGIRL, Marc Jacobs, Adidas, Pantene, Milk Makeup, Kat Von D, One A Day, and La Roche-Posay.

Every project doesn't just look great, it performs. If you're looking for a creative partner who understands both the art and the strategy behind great branding. Let's connect.

 

Testimonials

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“Isabel works super quickly, and accurately. She knows what she's doing and is efficient when working together. Very good communicator and gets the job done on time and correctly! Very pleased with my experience working with her. Would recommend her to others, and also personally would work with her again.”

- Intoskincare.com previously known Glasslizzard.com

 

Years of experience in

  • Building custom websites tailored to specific needs and requirements. Working closely to understand businesses and create a website that reflects their brand and values, and that helps them achieve their goals.

  • Offering a range of services to help customize existing websites, whether they need to update the design, add new functionality, or optimize their site for SEO.

  • Offering project management services to help track and be on a budget. Working closely to ensure that the project is completed on time and to client satisfaction.

  • Offering a wide range of graphic design services to help create visual assets that reflect a brand and its values. Whether they need a logo, brochure, or social media graphics. While helping businesses create professional-looking designs.

  • Specialized in building eCommerce websites that are easy to use, visually appealing, and optimized for conversions. Working closely to understand business needs and create a website that helps sell products or services.

  • Product photography to help showcase products in the best possible light. Creating high-quality images that will help brands and products stand out.

  • Comprehensive service that includes creating and placing ads. Leveraging digital channels such as social media, search engines, and websites to promote products and services. This includes tactics such as SEO, PPC, and social media advertising.

  • Helping businesses to establish their brand and position it in the market. This includes creating a brand identity, messaging, and creating a unique selling proposition.

  • Utilizing email as a medium to communicate with current and potential customers. This includes creating email campaigns, designing email templates, and segmenting email lists.

  • Partnering with events, such as conferences, trade shows, and sporting events, to increase brand exposure and reach a target audience.

  • Partnering with social media brands to promote products or services.

  • Unconventional and creative tactics that are often low-cost or free to execute. The goal of guerrilla marketing is to grab people's attention and generate buzz around a product or service, often through unexpected or surprising means. This can include things like flash mobs, street art, viral videos, or interactive stunts. The idea is to create a memorable experience that people will talk about and share, which can ultimately help increase brand awareness and drive sales.

 
 
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“Outstanding! Isabel is simply the best! Thank you again for all the help and keep up the amazing work.“

- BJRanchCoffee.com

Shopify - Bierwohl - Gegen Langeweile im Glas bierwohl.png

“Top communication. Top work.”

- Bierwohl.com

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“Isabel works great!”

- Natphar.com

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“Isabel provided a great and fast service! I highly recommend!”

- BeachFeet.com

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“Needed some custom code on my checkout page, and Isabel was perfect for the job. Finished in less than 24 hours. Would definitely hire again!


“

- SmackedShop.com

Featured Work

Photography - Digital Initiative by Harvard Business School

Photography - Digital Initiative by Harvard Business School

Photography - The Ultimate Guide to Chain-Based Attribution - CaliberMind

Photography - The Ultimate Guide to Chain-Based Attribution - CaliberMind

Photography - The New Tropic

Photography - The New Tropic

Photography -Schmidt’s - The Natural Blog

Photography -Schmidt’s - The Natural Blog

IsabelCastroNet Schmidts The Natural Why You May Want to Paint Your Bedroom Blue In color therapy, here’s what matters Nisha Gopalan.png
Photography - LIVESTRONG.com

Photography - LIVESTRONG.com

Event Photographer - Scope Art Show

Documentarian, Event Photographer, Social Media Manager - Scope Art Show

Photography - Amazon Handmade

Photography - Amazon Handmade

Adobe Creative Jam

Adobe Creative Jam

Photography - ThoughtCatalog.com

Photography - ThoughtCatalog.com

Photography - Sapling

Photography - Sapling

Photography - One37PM

Photography - One37PM

Photography -Introvert Dear

Photography -Introvert Dear

Photography - Nokia Health + WiThings

Photography - Nokia Health + WiThings

AIGA Miami

AIGA Miami

Other websites developed on

  • Sole Fly

    https://www.solefly.com/

    Website Development, Product Photography Edit and Upload

  • The Boutique

    https://www.shoptheboutique.com

    Mockup, Website Banner, Website Development, Product Photography

  • Beard King

    https://thebeardking.com

    Website Customizations

  • Touch Dolls

    https://www.touchdolls.com

    Mockup, Graphic Design, Website Development

  • Fit Mama

    https://www.fitmama-apparel.com

    Mockup, Graphic Design, Website Development

  • American Nautical Services

    https://www.amnautical.com

    Website Development

  • Drinking Well

    https://www.drinkingwellco.com

    Mockup, Graphic Design, Website Development